Stunning model Liya Kebede is on the move for her most recent work in Vogue US April 2010. Shot by photographers Mert Alas and Marcus Pigott, ‘Float On’ takes us on a jumping journey through a sea of white creations.
Styled by Edward Enninful, the model showcases designs from Chloe, Ralph Lauren and John Galliano. Focusing on the pairing of jackets and dresses with a casual twist, Liya also works an incredible billowing white gown that is truly breathtaking.
Key Themes Behind This Trend
- White on White Fashion
- Opportunities for designers to create ethereal and billowing white garments for high-end fashion brands.
- Casualizing Formalwear
- Shift towards more relaxed dress codes opens up new avenues for designers to combine dressy and casual styles in fashion.
- Jumping Action Photography
- Photographers and designers can explore new ways of showcasing fashion through dynamic and action-filled photography.
Where This Applies
- Fashion
- Fashion industry players can leverage on the trend towards white on white garments for high-end fashion brands.
- Retail
- Retailers can adapt to the shift towards more relaxed dress codes by offering curated collections of casual and dressy styles.
- Photography
- Photography studios can explore new ways of showcasing fashion through dynamic and action-filled photography techniques.
