Doe-eyed model Rosie Tupper looks absolutely breathtaking in her latest shoot for Vogue Australia April 2010. Shot lakeside by photographer Nicole Bentley, the brunette beauty shows off delicate pastel dresses in light lilacs and yellows.
The soft looks include beautiful draping and subtle accents as well as daring necklines and hems. The mixture of Tupper’s understated makeup and hair work perfectly with her calm surroundings and make for one gorgeous shoot.
Implications - No longer attracted to bold styles, consumers are looking for softer designs. Pieces that feature a more subtle aesthetic are appealing to shoppers who want to maintain a classic appearance. Companies trying to increase their appeal could focus on this when creating their items.
Why This Trend Is Growing
- Soft Aesthetics
- Consumers are seeking softer designs featuring subtle aesthetics, presenting a disruptive innovation opportunity for companies trying to increase their appeal.
- Pastel Pictorials
- Pastel pictorials featuring delicate dresses and subtle accents are a trend that is appealing to consumers who want to maintain a classic look.
- Lakeside Fashion Shoots
- Fashion shoots set in serene, natural environments like lakesides and nature reserves present an innovative opportunity to showcase fashion in a new context.
Industries Being Reshaped
- Fashion Industry
- The fashion industry could adapt to the soft aesthetics and pastel pictorials trend to increase their appeal to consumers seeking a subtler aesthetic.
- Photography Industry
- The incorporation of natural landscapes and serene backgrounds in fashion photography is a disruptive innovation opportunity for the photography industry.
- Beauty Industry
- Beauty brands can leverage the trend towards understated makeup to create and market products that align with the soft aesthetic preferred by consumers.
