Frotastic Fashion

Model Liya Kebede Casts 'The Last Silhouette' in Vogue Italia

Pouffy, teased hair is part of 'The Last Silhouette' in Vogue Italia. Model Liya Kebede poses fiercely on a fire escape for photographer Mario Sorrenti for the editorial, which appears in the March 2010 issue of the magazine.

Fashion editor George Cortina styled 'The Last Silhouette' for Vogue Italia. Kebede poses in fashion from Alaia and a lot of Dolce & Gabbana for the black-and-white spread. With the sun in the background and the interesting angles, this is one captivating shoot.

Pouffy Hair
Disruptive innovation opportunity: Develop new hair products and techniques to achieve pouffy hair styles that are trendy and easy to maintain.
Black-and-white Fashion Photography
Disruptive innovation opportunity: Utilize innovative technology and editing techniques to enhance and modernize black-and-white fashion photography, creating a fresh and captivating aesthetic.
Fire Escape Fashion Shoots
Disruptive innovation opportunity: Collaborate with urban environments to create unique and adventurous fashion shoots, utilizing fire escapes, rooftops, and other unconventional locations.

Where This Applies

Hair Products
Disruptive innovation opportunity: Develop and market new hair products that cater specifically to achieving and maintaining pouffy hair styles.
Fashion Photography
Disruptive innovation opportunity: Create new editing techniques, software, and equipment to enhance the aesthetic and allure of black-and-white fashion photography.
Fashion Shoot Locations
Disruptive innovation opportunity: Partner with urban spaces and architecture firms to identify and transform unconventional locations into desirable settings for fashion shoots.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 60%
Freshness 8%

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