Brazilian model and renowned badass Alice Dellal works her edgy style in her latest work for Vogue Brazil March 2010. Known for her half-shaved hairstyle and nose ring, the blonde beauty gives a tremendous amount of attitude and in your face fierceness.
Shot by photographer Fabio Bartlet on a beachside jungle gym, Dellal works a variety of leather and lace pieces and some daring spiked accessories.
Implications - Not all consumers are able to engage in certain behaviors and activities due to responsibilities and commitments of their everyday lives. While such consumers are unable to satisfy these cravings on their own, they turn to the industry in search of products that can generate similar experiences. Businesses that can provide consumers with products that tap into their dreams or desires will benefit in many ways.
What's Driving This Trend
- Edgy Fashion
- Disruptive innovation opportunity: Develop fashion lines that cater to consumers seeking edgy and fierce style inspired by models like Alice Dellal.
- Alternative Beauty
- Disruptive innovation opportunity: Create beauty products and services that cater to consumers who want to express their individuality through unique hairstyles, piercings, and accessories.
- Experiential Fashion
- Disruptive innovation opportunity: Design fashion pieces that offer consumers a sense of adventure and escape, allowing them to indulge in experiences they may not otherwise have access to.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Build an online platform for selling edgy fashion pieces that cater to the growing demand for unique and unconventional styles.
- Beauty Products
- Disruptive innovation opportunity: Develop a line of beauty products specifically designed for consumers who want to experiment with alternative looks and express their personal style.
- Leisure and Recreation
- Disruptive innovation opportunity: Create experiential fashion events or pop-up shops where consumers can immerse themselves in a fantasy world and try on unique and daring fashion pieces.
