NYC Hipster Inktography

The New York Dolls Shoot Captures an Underground Scene

New York Dolls photoshoot is nothing short of religious.

Shot by famed photographer Marley Kate, this shoot captures the true apathy and surliness that accompanies this ongoing fad/lifestyle of the hipster. Also captured is the hipster in its natural habitat -- partying and attempting to DJ.

Check out the gallery for more of the New York Dolls photoshoot.

Implications - The hipster lifestyle is waning, but past members of this music-loving, party tribe still have permanent reminders of their hipsterdom -- their tattoos. Instead of hiding their past ink, hipsters, hippies and even boomers are embracing their tattoos (no matter how big, embarrassing or out-there) as they are a symbol of the social group that they belong (or have belonged) to.

Tattoo Acceptance
An acceptance of tattoos as a symbol of belonging, even after the decline of the hipster trend.
Embracing Subcultures
A willingness to embrace subcultures through visible tattoos, rather than hiding them away.
Marley Kate Style Photography
An increased interest in Marley Kate's style of inktography photography, capturing underground and alternative scenes.

Who This Affects Most

Tattoo Removal Services
There may be a decline in demand for tattoo removal services if people are embracing their tattoos as a symbol of belonging.
Tattoo Aftercare Products
As more people embrace their tattoos, there will be a rise in demand for tattoo aftercare products, providing a potential opportunity for disruptively innovative companies in this space.
Alternative Fashion Brands
An increased interest in subcultures, as evidenced by the New York Dolls photoshoot, suggests a potential opportunity for disruptively innovative alternative fashion brands.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 41%
Freshness 8%

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