If you are a night jogging enthusiast, I think I may have just found the perfect clothing line for you. Wear a pink jacket from the Adidas Performance Spring 2010 Collection and you can be sure cars wil see you from up to a quarter mile away. If, however, you are looking for something a bit more subtle on the color wheel, this brand new collection will have something for you too.
Combining a high level of functionality with a simple but stylish aesthetic, the Adidas Performance Spring 2010 lineup offers clothing that can be used for almost any single sport or physical actvity while still garnering an urban appeal.
What's Driving This Trend
- Night Jogging Gear
- Opportunity for companies to develop reflective and/or fluorescent clothing line for night runners.
- Multi-sport Clothing
- Opportunity for companies to create versatile sportswear that can be used for various physical activities.
- Stylish and Functional Apparel
- Opportunity to merge practicality and aesthetics in creating high-performing clothing lines.
Who This Affects Most
- Sports Apparel Industry
- Companies in this industry could expand their product line by including reflective and/or fluorescent sportswear targeted for night jogging enthusiasts.
- Athletic Footwear Industry
- Companies in this industry could collaborate with sport apparel industry in creating multi-sport clothing and matching footwear line.
- Urban Fashion Industry
- Companies in this industry could diversify by applying functionality to style in creating athletic-inspired apparel.
