London-based ‘A Studio for Design’ has enlivened the ordinary greeting card by making it into a planter. The British-made Postcarden is a beautifully made, 3-D pop-up garden card that includes seeds and an inner tray, all of which are also nationally sourced.
Ethical Packaging in Wales does the printing. Each card style is illustrated by a different artist. The Postcarden site has a nice introduction to each of the artists who have contributed to the product line.
Due to customs restrictions, Postcarden cards are only available in the European Union.
What's Driving This Trend
- Pop-up Gardens
- Creating pop-up gardens in a card or plantable paper opens up a new market for both greeting cards and gardening, and is an opportunity for both industries to innovate.
- Sustainable Gifting
- Offering sustainable and eco-friendly options like the Postcarden can add value to the gifting industry, and is an opportunity for businesses to disrupt the traditional, wasteful ways of gift-giving.
- Collaborative Art and Design
- Collaborating with different artists and designers can lead to more unique and creative products, and is an opportunity for both greeting card and art industries to mutually benefit from each other's talents.
Who This Affects Most
- Greeting Cards
- Creating pop-up gardens in cards or plantable paper can redefine how people perceive greeting cards, exponentially grow the market and create a disruptive innovation opportunity.
- Gardening
- Incorporating gardens into cards or plantable paper can attract new customers to the gardening industry and create a disruptive innovation opportunity for both industries.
- Printing and Packaging
- Offering sustainable and ethical options like Postcarden can add value to printing and packaging, and is an opportunity for the industry to disrupt the traditional, wasteful ways of packaging and printing.
