Natural High Brand's 'I Can't Believe It's Sausage Pizza" and "I Can't Believe It's Cheese Pizza" are not gag gifts. They're instant meals designed for campers.
Complete with "just add water and stir" topping packages to spread over the crust packet, these 2-serving pizzas are designed to be cooked in a portable skillet.
While I can't say that I've tried one of these pizzas, the idea of a light 5.75 oz. pizza does make a lot of sense for a camping trip over a Kraft Dinner alternative.
What's Driving This Trend
- Instant Meals
- There is an opportunity to develop and market more instant meal options for campers and outdoor enthusiasts.
- Alternative Diets
- Creating alternative versions of popular dishes that cater to specific dietary needs, such as vegan or gluten-free, can be a disruptive innovation in the food industry.
- Portable Cooking
- Designing innovative portable cooking tools and equipment for campers can revolutionize the outdoor cooking experience.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore the production of more instant meals and alternative ingredients to cater to the growing demand for convenient camping food options.
- Health and Wellness
- The health and wellness industry can tap into the market of alternative diets by developing and promoting vegan, gluten-free, and other dietary-restricted options for campers and outdoor enthusiasts.
- Outdoor Equipment and Gear
- The outdoor equipment and gear industry can focus on designing and manufacturing portable cooking tools that are lightweight, durable, and enhance the overall camping experience.
