The Daria Werbowy Vogue Nippon cover shoot for April’s issue has the beautiful model’s head garbed in a twisted, heavily knotted turban against the backdrop of the tempestuous sea. Photographer Mikael Jansson captures the model as she embodies a modernized water goddess while balancing the heavy and complicated turban on her head.
These knotted turbans almost steal the show, as Daria Werbowy has different variations of the headgear throughout the shoot. Does this mean that this spring we should throw away our sun hats for these eye-catching turbans?
What's Driving This Trend
- Knotted Turbans in Fashion
- The rise of knotted turbans in fashion presents an opportunity for designers to create unique and eye-catching headwear.
- Modernized Water Goddess Aesthetic
- The trend of embodying a modernized water goddess aesthetic allows beauty brands to innovate with ethereal and aquatic-themed makeup and skincare products.
- Replacing Sun Hats with Turbans
- The shift towards using turbans as a fashionable alternative to sun hats opens up market opportunities for clothing and accessory companies to create stylish and functional headwear options.
Who This Affects Most
- Fashion Design
- Fashion designers can capitalize on the growing demand for knotted turbans by incorporating them into their collections and offering unique designs.
- Beauty and Skincare
- Beauty and skincare brands have the chance to cater to the modern water goddess trend by developing products that enhance the ethereal and aquatic-inspired look.
- Clothing and Accessories
- Companies in the clothing and accessory industry can tap into the trend of replacing sun hats with turbans by creating stylish and versatile headwear options that offer both sun protection and fashion-forward design.
