I have recently discovered this site by the Dallas Cowboys and I love it for so many reasons. The website allows fans to create their own adverts by mixing a variety of video, voice over and music. As a professional film maker I think anything that encourages creativity in this way can only be a good thing. Its also shed loads of fun, even for someone who does similar for a living. It rocks!
Implications - Companies will benefit from providing customers with interactive features and possibilities with their products. Businesses will surely see an increase in popularity associated with their goods or services if buyers are encouraged to be creative through interactive features of companies' products.
Key Themes Behind This Trend
- Interactive Product Features
- Businesses can provide their customers with interactive features and possibilities with their products to increase popularity and engagement.
- User-generated Content Ads
- Companies can benefit from allowing users to create their own adverts using their products, hence encouraging creativity and engagement.
- Creative Customer Engagement
- Encouraging creativity in customers through interactive features can attract and retain customers and help businesses stand out from competition.
Where This Applies
- Advertising
- Allowing users to create their own adverts for companies' products can disrupt the traditional advertising industry.
- Film and Video Production
- Interactive features and user-generated content present a disruptive innovation opportunity for the film and video production industry.
- Entertainment
- Creative customer engagement can enhance the entertainment industry by giving users opportunities to engage with products in unique ways.
