The Petticoats Tess Spring 2010 line is daring. Lingerie company Petticoats Tess is a young French brand that is already making waves.
Heavily influenced by the glamor and elegance of the 18th-century woman, Petticoats Tess' spring collection utilizes muslin, ribbons and ruffles reminiscent of your grandmother’s old petticoat. I don’t think, however, that anyone’s grandmother ever owned naughty petticoats like these. This new lingerie line is very dreamy and sweet, yet still manages to look sexy.
What Makes This Trend Stand Out
- Vintage Lingerie
- The trend of vintage-inspired lingerie presents an opportunity for companies to re-imagine and re-create classic styles with a modern twist.
- Romantic Underwear
- The rise of romantic and dreamy underwear styles creates a demand for softer, more feminine designs with delicate details and fabrics.
- Sexy Nostalgia
- The nostalgic and vintage-inspired trend in lingerie opens the door for companies to create sexy, retro designs that harken back to a bygone era.
Sectors Adopting This
- Lingerie
- The lingerie industry can capitalize on the vintage-inspired trend by creating new product lines that re-imagine classic designs for modern consumers.
- Fashion
- The rise of vintage-inspired lingerie presents fashion brands with an opportunity to explore new avenues of design that appeal to consumers' desires for classic, romantic styles.
- Retail
- Retailers can take advantage of the nostalgia trend to create experiential shopping experiences that transport customers to a different era, such as retro-themed storefronts or window displays.
