It's not often that you get to wear the same gear as an Olympic gold medalist, especially if that gear was designed by the athlete. The Ted Ligety Shred Sunglasses line was conceived by the world champion skier for sport and rugged outdoor use.
The scratch resistant lenses make them essential for downhill racing and the Italian plastic frames ensure they'll survive a wipe out. The Ted Ligety Sunglasses are a perfect blend of extreme sportswear and fun fashion.
Key Themes Behind This Trend
- Athlete-designed Gear
- Opportunities to collaborate with athletes and design gear that combines both functionality and fashion.
- Scratch-resistant Eyewear
- Opportunities to design eyewear that protects against scratches during extreme sports and outdoor activities.
- Sportswear-fashion Fusion
- Opportunities to create products that blend fashion and sportswear for outdoor and athletic use.
Where This Applies
- Eyewear
- Collaboration with athletes to design scratch-resistant and functional eyewear for extreme sports.
- Athletic Apparel
- Innovation in the design of sportswear that combines fashion and functionality for outdoor activities.
- Sports Equipment
- Opportunities to design sports equipment that withstands extreme conditions and protects athletes during outdoor activities.
