Veiled Glamour Shoots

'Graphique' by Andrey Yakovlev & Lili Aleeva Brings on the Drama

At Trend Hunter, we love just about every photo shoot we see from Andrey Yakovlev and Lili Aleeva, and 'Graphique' is no exception. This pictorial places a premium on drama, with black veils shrouding models' faces and bodies.

There's some fierce eye makeup in 'Graphique' by Andrey Yakovlev and Lili Aleeva as well, with black makeup masks that are perfect for incognito superheroines. See more images from 'Graphique' above.

Implications - Whether you're looking to indulge in some dark imagery or find a new source of inspiration for an updated style or make-up look, 'Graphique' certainly has plenty to offer.

Dramatic Veil Photography
The use of dramatic veils in photography creates new opportunities for fashion and beauty brands to market bold and edgy styles.
Black Makeup Masks
The emergence of black makeup masks presents disruptive innovation opportunities for make-up companies to create products that cater to consumers seeking darker and bolder looks.
Incognito Fashion
The trend towards incognito fashion, demonstrated by the use of black veils in this photo shoot, presents opportunities for designers to explore new ways to incorporate hidden/veiled elements into their designs.

Industries Being Reshaped

Fashion
Fashion brands can explore the trend of dramatic veils and incognito fashion to create collections that appeal to bold and edgy customers.
Beauty
Beauty brands have the opportunity to innovate by creating black makeup masks that cater to customers seeking darker and bolder looks.
Photography
Photographers can leverage the trend of dramatic veils and explore new ways to incorporate them into their shoots, whether for fashion or artistic expression.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 23%
Freshness 8%

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