Chocolate-Covered Couches

The Spell 'Sweet' Seating Will Have You Drooling

Earlier in the month, Trend Hunter Marissa Brassfield brought the Napoleon pillows by Spell to your attention, and now I would like you to whet your appetite on the Spell 'Sweet' seating.

A perfect way to complement the 'bon bon' cushions that are the Napoleon pillows, the Spell 'Sweet' seating looks like a marshmellow dipped in chocolate. Designed by Sander van der Haar and Jaromir Maas late last year, it will be in stores soon.

Edible Furniture
The idea of creating furniture that can be consumed lends itself to a potential new market and could be advantageous to those in the food and hospitality industries.
Whimsical Seating
Furniture that is visually playful and imaginative, like the Spell 'Sweet' seating, presents an opportunity for designers and marketers in the home decor industry to create unique and eye-catching products.
Indulgent Design
Designing products that tap into the consumers' desire for indulgence and luxury, like the Napoleon pillows and Spell 'Sweet' seating, presents an opportunity for companies in the luxury goods industry to create a new market.

Sectors Adopting This

Food and Hospitality
The concept of edible furniture could help food and hospitality industries tap into the home decor market.
Home Decor
Whimsical and imaginative furniture like the Spell 'Sweet' seating presents an opportunity for designers and marketers in the home decor industry to create unique and eye-catching products.
Luxury Goods
The market for indulgent and luxurious products like Napoleon pillows and the Spell 'Sweet' seating presents an opportunity for companies in the luxury goods industry to create new products and tap into this growing demand.
SCORE
1.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 5%
Freshness 8%

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