If you love boho style, the modern bohemian fashion featured in 'Chavhana' by Alena Nikiforova will rock your world. This shoot is heavy on color and texture, mixing and matching the two with bubble gum pink backdrops and textured modern furnishings. I'm for it.
See more images of 'Chavhana' by Alena Nikiforova above, and keep clicking for some more fabulous bohemian features from Trend Hunter's archives.
Implications - In the last few years, North American style has been heavily influenced by the hipster subculture. One of the best ways a company can co-opt this movement is by creating products that are influenced by the hipster subculture, but do not entirely mimic the styling. This gives the brand a better chance of outliving the hipster fad.
What Makes This Trend Stand Out
- Modern Bohemian Fashion
- Brands can capitalize on the trend of modern bohemian fashion by creating products that are influenced but not entirely mimic the styling of the hipster subculture.
- Mixing & Matching Color and Textures
- There is a growing trend of mixing and matching color and textures in fashion, giving brands an opportunity to create unique and personalized products for their customers.
- Influence of Hipster Subculture
- The influence of hipster subculture on fashion and style can be leveraged by brands to create products that appeal to the wider audience without being too trendy or fad-focused.
Sectors Adopting This
- Fashion Industry
- Fashion brands can innovate by creating unique and personalized products that mix and match textures and colors to appeal to the modern bohemian trend.
- Home Decor Industry
- The home decor industry can take advantage of the growing trend of mixing and matching textures and colors to create unique and personalized interiors that appeal to the modern bohemian audience.
- Marketing and Advertising Industry
- Brands can rely on the influence of hipster subculture on fashion and style to create impactful marketing campaigns that resonate with the younger demographic without being too trendy or fad-centered.
