Dreamt up by Australian design collective Rinzen - Neighbourhood "stitches together artists from around the world in a spontaneous collaborative toy remixing project."
At the start there was a blank canvas, brought to life and changed by each of the artists using their own techniques and personal style. This has included stitching, painting, drawing, tailoring, accessorising, even adding or removing parts.
The results can be seen online.
Implications - One of the best ways a company or brand can draw attention to its products is by featuring a specialty item or campaign that combines the work or imagery of multiple artists or designers around the world. By trumpeting the collaborative aspects of the product, the item will garner interest from consumers, the media, and fans of the artists/designers.
What's Driving This Trend
- Collaborative Art Projects
- Opportunity to create specialty items or campaigns that feature the collaborative work of multiple artists/designers.
- Global Artist Collaborations
- Opportunity to showcase the work of artists from around the world in a spontaneous toy remixing project.
- Online Art Exhibitions
- Opportunity to display the results of collaborative art projects online, reaching a wider audience.
Who This Affects Most
- Fashion
- Fashion brands can collaborate with artists to create specialty clothing or accessories with a global touch.
- Toy Industry
- Toy companies can tap into global artist collaborations to create unique and collectible toys that resonate with consumers who appreciate artistic design.
- Art Galleries
- Art galleries can expand their reach and audience by hosting online exhibitions featuring collaborative art projects with artists from different parts of the world.
