In the Ralph Lauren Spring 2010 collection, the world-renowned designer takes a look at these tough economic times and thinks about the power of American resiliency.
Lauren’s inspiration comes from the attributes of the farmer, the cowboy and the pioneer women of the prairies, so taking us back to the old days was easy. The Ralph Lauren Spring 2010 collection offers simple pieces including newsboy caps, blue work shirts, structured tube dresses and military-esque jackets. His vision is a romanticized one and like his other collections, tells a story.
Key Themes Behind This Trend
- American Resiliency Fashion
- Designing clothing inspired by the strength and perseverance of American history in tough economic times, with a focus on simple and functional pieces.
- Romanticized Vintage Collections
- Creating fashion collections that evoke nostalgic feelings and tell a story for the modern consumer.
- Military-inspired Apparel
- Designing clothing collections that incorporate elements of military uniforms for a more structured and professional look.
Where This Applies
- Fashion Industry
- Exploring the potential of a fashion line that emphasizes simple, functional, and historical clothing for consumers.
- Retail Industry
- Bringing back vintage and historical collections that tell a story and give consumers a sense of connection to past traditions.
- Corporate Apparel Industry
- Designing professional and structured clothing influenced by military uniforms, to help companies incorporate a more regimented style into their brand.
