As some of you may have known, Doritos was hosting a contest this year for those who could come up with the best viral video for a Super Bowl ad, the winner of course getting a time slot during the game. I have to say, not many of them were that good at all; this Doritos banned Super Bowl commercial was the best by far.
Though a little on the morbid side, the Doritos banned Super Bowl commercial definitely pushed the boundaries of advertising which is what all good commercials should do. If an ad isn't offending someone, it's not doing its job.
What Makes This Trend Stand Out
- Controversial Ads
- There is an opportunity to create ads that push the boundaries and generate buzz, potentially becoming viral and going beyond traditional advertising strategies.
- User-generated Content (UGC)
- Contests like Doritos' Super Bowl ad competition can generate UGC, allowing brands to engage with their audience and potentially create valuable marketing material.
- Edgy Marketing
- There is an opportunity for brands to use humor and edginess in their marketing campaigns, potentially standing out from competitors and resonating with consumers.
Sectors Adopting This
- Food and Beverage
- Food and beverage companies have the opportunity to create innovative and exciting marketing campaigns that go beyond traditional advertising methods.
- Advertising
- The advertising industry can create campaigns that generate buzz and social engagement, potentially leading to a higher return on investment for clients.
- Social Media
- Social media platforms provide an opportunity for brands to amplify their marketing messages by encouraging user-generated content and sharing, allowing for wider reach and engagement.
