I love these specially-designed Olympics art bottles by Kim Stewart. According to the artist, Coke commissioned aboriginal Canadian artists to create designs for a limited-edition series of giant art bottles. As Kim Stewart is a Canadian Metis, it's only natural that her design featured Metis designs and aboriginal stories.
See more images of Kim Stewart's Olympics art bottles above, and keep clicking for more innovations inspired by the upcoming Vancouver Olympics.
Implications - Consumers enjoy artwork by local artists as they feel they can more readily empathize with a piece of work from someone that lives in close proximity to them. As such, corporations looking to convey themselves as personable may consider utilizing local resources for advertising campaigns.
Why This Trend Is Growing
- Limited-edition Art Bottles
- Creating limited-edition bottles featuring artwork by local and indigenous artists can appeal to consumers and convey a more personable image for corporations.
- Localization of Designs
- Using designs by local artists can help corporations better connect with consumers and potentially increase sales in specific regions.
- Indigenous Art in Marketing
- Incorporating indigenous art into marketing campaigns can promote cultural awareness and inclusivity while showcasing local talent.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can utilize local and indigenous artwork to create limited-edition bottles and increase customer engagement.
- Advertising Industry
- The advertising industry can incorporate local art into campaigns to increase consumer appeal and promote a more personable and inclusive image.
- Tourism Industry
- The tourism industry can promote cultural awareness and inclusivity by featuring local art and artists in marketing materials and souvenir products.
