One piece jumpsuits are coming into fashion, but the custom Rodarte Olympic knitwear takes this trend to a level I never thought I'd see. The wooly, holey knits were created by Kate and Laura Mulleavy as a tribute to the 21st Winter Olympic Games this month.
In a photoshoot by Ryan McGinley for this weekend's New York Times Magazine, athletes like Shaun White, Kelly Peterson posed in custom Rodarte long johns and other knit pieces.
"We spoke with each athlete as much as possible in regards to functionality for their sport," the Mulleavy sisters told the magazine. "In the end, we attempted to simulate the look of their uniform with techniques and aesthetics that are reflective of Rodarte."
Check out the custom Rodarte Olympic knitwear in the gallery, and be sure to check out the interview in the magazine, either in print or online.
What's Driving This Trend
- Custom Athlete Knitwear
- Disruptive innovation opportunity: Designing customized knitwear for athletes that combines functionality and aesthetics.
- Performance Photography
- Disruptive innovation opportunity: Exploring new ways of capturing athletes in action through innovative photography techniques.
- One-piece Jumpsuits
- Disruptive innovation opportunity: Creating fashionable and functional one-piece jumpsuits for various occasions beyond sports.
Who This Affects Most
- Fashion Apparel
- Disruptive innovation opportunity: Integrating advanced knitting techniques and materials into the fashion industry to create unique and functional garments.
- Athletic Apparel
- Disruptive innovation opportunity: Collaborating with fashion designers to create performance-enhancing athletic wear that combines style and functionality.
- Photography
- Disruptive innovation opportunity: Developing new photography techniques and equipment specifically tailored for capturing action shots of athletes.
