Farm Animal Smear Ads

Carly Fiorina's "Sheep Ad" Shakes Up the California Senate Race

Thank you, Carly Fiorina. You have made me believe in politics again. I was disenfranchised after I turned 18 the day after the presidential elections, but you made me believe again.

Carly Fiorina knows what the people we want. We want to see a good ole’ fashioned smear ad. Carly Fiorina knows that smear ads don’t work unless there’s sheep. Lots and lots of sheep. Don’t pick sides--I didn’t--just watch the video and enjoy. I love politics.

Smear Campaigns in Politics
Opportunity for innovation in creating more effective smear campaigns that resonate with audiences.
Animal-centered Ads
Opportunity for innovation in incorporating animals into advertising and marketing campaigns.
Satirical Advertising
Opportunity for innovation in using humor and satire to create memorable advertising campaigns.

Sectors Adopting This

Political Campaigns
Potential for disruption in how political campaigns are run and how candidates are marketed.
Advertising
Opportunity for disruption and creative innovation in how products and services are marketed and advertised.
Animal Agriculture
Opportunity for disruption in how the animal agriculture industry markets and brands their products.
SCORE
4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 91%
Freshness 8%

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