Dark Rapunzel Photography

Numero Korea February 2010 Shows Fairytale Fashions

There have been many fairytale stories of the young girl waiting for her prince charming over the years and the Numero Korea February 2010 issue takes us on the journey of a modern day Rapunzel.

Photographed by Lina Scheynius and styled by Jeon Hyo-Jin, the spread shows model Hanne Gaby Odiele spending her days reading, waiting and slumbering around the house in turtleneck bodysuits, flowing mini-dresses and of course the signature Rapunzel braid. It seems even fairytale characters carry Louis Vuitton.

Modern Fairytale Fashion
Opportunity for fashion brands to create fairytale themed collections for adults.
Fairy Tale-inspired Photography
Opportunity for photographers to bring fairy tale narratives to life in editorial spreads.
Plus-size Model Representation in Fantasy Storytelling
Opportunity for fashion industry to feature more plus-size models in fairy tale and fantasy themed shoots and campaigns.

Sectors Adopting This

Fashion
Opportunity for fashion brands to create fairytale themed collections for adults.
Photography
Opportunity for photographers to bring fairy tale narratives to life in editorial spreads.
Body Positivity
Opportunity for fashion industry to feature more plus-size models in fairy tale and fantasy themed shoots and campaigns.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 46%
Freshness 8%

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