You see him walking down the street, the man in the plaid shirt, scruffy beard, using weekends to learn how to chop wood, and fire a rifle. And during the week, he is a marketing executive. What? Oh ya, the Urban-Woodsman, the move towards being as manyly as you can, while staying in the city.
And there is now a guide on how to perfect your look in NYMag, and it hits the nail on the head with how-tos on dressing, growing the most rustic beard, and taking up hobbies that will further his hillbilly street cred (think curing meats, and carpentry). I think the Urban-Woodsman is super hot, so I hope this mode sticks around for awhile.
Key Themes Behind This Trend
- Urban-woodsman Trend
- Opportunity for fashion retailers to create clothing lines targeted towards urban men with a rustic, outdoorsy aesthetic.
- Rustic Hobbies Trend
- Opportunity for businesses in the leisure activity industry to create experiences for individuals interested in outdoor activities such as carpentry and hunting.
- Masculinity Norms Trend
- Opportunity for brands to challenge traditional gender roles and create products that celebrate diverse expressions of masculinity.
Where This Applies
- Fashion Industry
- With the Urban-Woodsman trend, fashion retailers can design clothing lines to take advantage of the rustic aesthetic demand.
- Leisure Activity Industry
- Businesses in leisure activities such as hunting and carpentry can provide value for individuals interested in the Rustic Hobbies trend.
- Consumer Goods Industry
- Companies in the consumer goods industry can create product lines that address the Masculinity Norms trend to tap into a growing market that celebrates diverse expressions of masculinity.
