Photographer Craig McDean creates an illustrated and hyper-colored scene in the editorial ‘My Space’ for Interview Magazine. The spread stars Russian supermodel and chameleon Sasha Pivovarova and is inspired by graffiti and the season’s more colorful and playful patterns.
‘My Space’ in Interview Magazine was styled by Karl Templer and can be seen in the February issue of the British magazine. Pivovarova radiates both frenetic energy and the ultimate cool as she brings major attitude to the muli-colored shoot.
What's Driving This Trend
- Hyper-colored Editorials
- Brands can collaborate with graffiti artists to create unique product collections that feature bold and eye-catching colors.
- Chameleon Models
- Brands can feature models with chameleon-like abilities to showcase their products in various styles and looks that appeal to different customer segments.
- Illustrated Scenes
- Brands can leverage technology to bring illustrated scenes to life through augmented reality, creating an interactive and immersive experience for customers.
Who This Affects Most
- Fashion
- Fashion brands can use bold and hyper-colored patterns in their product designs to stay on trend and appeal to younger audiences.
- Art
- Graffiti artists can collaborate with brands to create unique artworks that feature hyper-colored and vibrant designs.
- Technology
- Technology companies can develop augmented reality tools and platforms that enable brands to create interactive and innovative experiences for customers.
