The Maison Martin Margiela Artisanal 2010 collection is pure fantasy. The Paris-based fashion house has come up with some seriously delicious designs. As their past collections have had that handcrafted, less-than-perfect touch, this year is absolute magic.
From pieces like the amorous red bridal dress to flower loving ninja, the creativity is overflowing. Who knew that DIY fashion could invoke such whimsical fantasies?
Implications - Consumers are driven by an urge to connect with unfamiliar forms and shapes; they're looking to escape the hyper-rational order of city life by associating themselves with styles derived from dreams. Companies looking to capitalize should draw upon Surrealist art as a source of inspiration when creating consumer products.
Why This Trend Is Growing
- Surrealist-inspired Design
- Companies can capitalize on consumer desire for dreamlike and unfamiliar shapes by drawing inspiration from Surrealist art in product design.
- DIY High Fashion
- The Maison Martin Margiela Artisanal 2010 collection demonstrates a market for DIY-inspired high fashion designs.
- Whimsical Fantasies
- The overflowing creativity in the collection suggests a market for fashion that invokes whimsical, fantasy-inspired designs.
Industries Being Reshaped
- Fashion Industry
- The high fashion industry can capitalize on the market demonstrated by Maison Martin Margiela's Artisanal 2010 collection for DIY and whimsical designs.
- Art Industry
- By drawing from the Surrealist art movement, the art industry can create products that appeal to consumers' desire for unfamiliar and dreamlike forms.
- Consumer Products Industry
- Companies outside the fashion and art industries can capitalize on consumer desire for Surrealist and whimsical designs by creating consumer products such as home decor or technology with these elements.
