Gelled Rooftop Fashion

Marloes Horst's Slick Style in Elle Russia February 2010

Slicked back hair is definitely the look of 2010, and the Elle Russia February 2010 issue plays it up well with a variety of different looks.

Dutch model Marloes Horst looks sultry in cut-out dresses, sheer lace and dynamic pant suits. Horst also rocks the smoky eye look in every shot which works great with her simple yet sexy hairstyle. Check out the photos of Horst's rooftop editorial in the Elle Russia February 2010 issue above.

Slicked Back Hair
Opportunity for haircare brands to develop innovative products and styling techniques for achieving the popular sleek hairstyle.
Cut-out Dresses
Fashion designers can explore the use of cut-out designs to create bold and sexy looks in their collections.
Smoky Eye Look
Makeup brands can capitalize on the trend by creating smoky eye palettes and tutorials for consumers to recreate the sultry look.

Industries Being Reshaped

Haircare
Haircare brands can offer products like gel or pomade specifically designed to achieve the slicked back hairstyle.
Fashion
Fashion designers can incorporate cut-out designs into their clothing lines, catering to the demand for bold and provocative fashion.
Makeup
Makeup brands can develop and market smoky eye makeup kits, targeting consumers who want to recreate the popular look.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 41%
Freshness 8%

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