"Perfect" can be a hugely loaded word, either setting up expectations ridiculously high or encouraging people to scoff at the idea; I’m pretty sure this label is only positive when it comes to the Steven Alan Perfect Bag, though.
Commissioned by the new airline V Australia, the Steven Alan Perfect Bag was created on the basis of suggestions from online communities. Highly functional with a chic look, read the interview with Alan at CoolHunting.com. But before that, make sure to check out the gallery above.
Key Themes Behind This Trend
- Crowdsourced Travel Gear
- Companies are exploring crowd sourcing options to create tailored and functional travel accessories
- Community-driven Design
- Businesses are tapping into online communities to develop product designs that resonate with target audiences
- Collaborative Product Development
- Brands are collaboratively developing products with consumers, streamlining production and increasing customer satisfaction
Where This Applies
- Travel Retail
- The travel retail industry is poised to benefit from the rise of niche, community-driven product offerings
- E-commerce
- E-commerce platforms can leverage the power of online communities to facilitate collaborative product development
- Fashion
- Fashion brands can create collaborative design processes that boost customer engagement and satisfaction
