I think it’s safe to say Converse shoes have the strongest staying power and longevity of any other major brand out there. For years they have stuck to their simple yet solid design of sneaker that has persevered through decades and has never succumbed to the numerous fading style trends over the years.
Converse shoes have stuck with their classic formula again, adding just a bit of flair as they introduce their Chinese New Year Sneakers: the 2010 Year of the Tiger kicks. To show just how long Converse has been around, check out this retro add from the golden days of basketball.
Now if you excuse me, I’m going to go dig out my classic Converse shoes and dust off my old long board.
Why This Trend Is Growing
- Chinese New Year Sneakers
- Opportunity for brands to create limited edition sneakers that celebrate cultural events.
- Classic Design
- Potential to revive and modernize classic designs by adding unique elements or features.
- Longevity in Fashion
- Trend of brands maintaining a strong presence in the market by staying true to their original design.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations with cultural events to create unique and collectible products.
- Footwear
- Footwear companies can tap into the nostalgia market by producing limited edition sneakers with retro designs.
- Marketing and Advertising
- Opportunity for advertising agencies to help brands leverage their history and legacy to create compelling campaigns.
