Play Cloths has released a new t-shirt called ‘Haitian Jack’ whose proceeds will go to the Yele Haiti Earthquake Fund, which is the foundation supported by singer Wyclef Jean. The graphic tee features a running boy holding the Haitian flag.
100% of all the proceeds of the Haitian Jack t-shirt will be donated to Yele, but the t-shirts will only be on sale until Friday January 22nd. Check it out in the gallery above!
What's Driving This Trend
- Socially Conscious Clothing
- The trend of creating clothing items that support a social cause and donating part or all of the profits to charity can disrupt the fashion industry and attract ethically-minded consumers.
- Temporary Fundraising Initiatives
- Creating temporary fundraising initiatives, such as selling special edition products for a limited time with proceeds going to disaster recovery or other charitable causes, can disrupt traditional retail models and help companies demonstrate social responsibility.
- Celebrity-backed Charity Campaigns
- Partnering with celebrities to create charity campaigns, such as Wyclef Jean and the Yele Haiti Earthquake Fund, can leverage star power to bring attention to social causes and create a positive brand image.
Who This Affects Most
- Fashion
- The fashion industry can benefit from socially conscious initiatives to attract consumers who care about social causes, while improving brand image and social responsibility.
- Retail
- Retailers can benefit from temporary fundraising initiatives by increasing sales through exclusivity and demonstrating social responsibility to consumers.
- Entertainment
- The entertainment industry, particularly celebrity endorsement, can be leveraged to create meaningful charity campaigns that bring attention to social issues and create positive brand associations.
