Fresh from his well-reviewed turn as a young, empathetic student in 'A Single Man,' actor Nicholas Hoult tries his hand at modeling in the Tom Ford Eyewear ads for Spring 2010. The preview of the campaign looks like typical Ford.
Featuring a naked, heavily cat-eyed Carolyn Murphy, a Ford favorite, brazenly combing Hoult's slick, side-parted hair, the Tom Ford Eyewear ads are less controversial than some of their predecessors, but no less hot.
Implications - Businesses that portray their products being used by attractive and charming individuals will likely experience profitable returns. Consumers will likely invest in those products that will generate a particular situation or outcome.
Key Themes Behind This Trend
- Attractive Product Endorsements
- Businesses that portray their products being used by attractive and charming individuals will likely experience profitable returns.
- Desired Outcome Marketing
- Consumers will likely invest in those products that will generate a particular situation or outcome.
- Controversial Advertising
- Controversial ads can still generate a lot of attention and hype in the market.
Where This Applies
- Fashion
- Fashion brands can leverage attractive models to endorse their products and attract customers.
- Cosmetics
- Cosmetic companies can highlight the desired outcomes of their products to entice potential customers.
- Advertising
- Advertising agencies can explore controversial advertising strategies to create buzz and increased awareness for their clients.
