The design team of Derrick and Christina created this clever ad campaign for the hit television show “Mad Men.” The campaign is a series of three posters. There’s one for Don, one for Roger, and one for Bert. Each of the men of “Mad Men” is represented by the fold of their handkerchief in their suit pocket.
The posters by Derrick and Christina will probably make the most sense to those who are already big fans of the show, so in that sense it may not be the most effective advertising. However, the innovative use of the key element of fashion in these ads make it noteworthy.
Key Themes Behind This Trend
- Fashion-forward Advertising
- Fashion forward advertising campaigns are becoming increasingly popular, creating opportunities for designers and marketers to innovate together.
- Nostalgic Advertising
- Nostalgic advertising campaigns, like those for Mad Men, are taking a new spin with creative design and collaboration between artists.
- Tv-inspired Advertising
- Television-inspired advertising campaigns are growing in popularity and providing opportunities for designers and marketers to create campaigns that captivate fans.
Where This Applies
- Advertising
- The advertising industry is seeing continued growth in creative, artistic campaigns that rely on strong collaboration between designers, marketers, and brands.
- Fashion
- Fashion industry marketers are capitalizing on the growing trend of fashion-forward advertising, looking for designers with unique flair to generate new and innovative campaigns.
- Entertainment
- The entertainment industry is providing ample opportunity for designers and marketers to generate campaigns around popular shows and films that capture the attention of fans.
