Horrifying Morning Rituals

Serve Your Enemies Coffee in the Scary Mouth Cup by Autumn Higgins

Wrong. Wrong, wrong, wrong. That's almost all I can think after seeing the Mouth Cup, being sold on Etsy by Autumn Higgins. The person who can drink their morning coffee out of this cup has a stronger stomach than I.

When the cup is flipped over, it looks like a strange piece of art. Unusual, not particularly attractive, but not the stuff of nightmares. But everything changes when it's coffee time.

Implications - So say goodbye to your reliable old stainless steel tumbler and pick up one of these mutant-faced water holders. Who knows, maybe this is the perfect practice tool for when you will have to drink out of some one's mouth in real life?!

Horror-inspired Products
Creating products inspired by horror movies or themes can cater to the horror-loving niche market.
Shock Value Marketing
Using shock value and horror elements in marketing campaigns can attract attention and create buzz around a brand or product.
Dark Humor Merchandise
Designing products that have a touch of dark humor can appeal to consumers who enjoy edgy and unconventional humor.

Where This Applies

Food and Beverage
Creating unique and unconventional food and beverage containers with a horror theme can create a new market segment for the industry.
Retail
Selling horror-inspired merchandise can attract a niche audience to stores and boost sales.
Advertising and Marketing
Using horror elements and shock value in ad campaigns can create a buzz around a brand and create viral content.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 67%
Freshness 8%

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