Rethink Concepts’ hanger turns two ordinary plastic beverage bottles into a clothes hanger by screwing the bottles into the hook. The idea behind the unique hanger design from the studio of award-winning designer Xuan Yu, is to reuse items that would otherwise be thrown away by using them to create a functional new product. Users report that the hangers are strong and durable enough for heavy items like coats and even wetsuits.
10% of net proceeds go towards charities working to bring clean, safe drinking water to those in need in developing nations.
What Makes This Trend Stand Out
- Upcycling-plastic-waste
- There is an opportunity for businesses to invest in developing new products and services that creatively upcycle plastic waste like Rethink Concepts' hanger, into functional and sustainable goods.
- Sustainable-lifestyle-products
- There is a growing demand for sustainable lifestyle products like Rethink Concepts' hanger, that contribute to reducing waste and have a positive impact on the environment.
- Charitable-business-models
- There is an opportunity for businesses to develop charitable business models like Rethink Concepts' where a percentage of profits go towards supporting social and environmental causes.
Sectors Adopting This
- Sustainability
- The sustainability industry could benefit from investing in innovative products and services that creatively upcycle plastic waste into functional goods.
- Fashion
- The fashion industry could benefit from incorporating sustainable lifestyle products like Rethink Concepts' hanger, into their product offerings.
- Social Impact
- The social impact industry could benefit from the development of more charitable business models like Rethink Concepts'.
