Ok, I truly mean it when I say I’m not one to gawk over oiled-down men with tight abs, but this Emporio Armani Men S/S 2010 campaign may have me rethinking this choice. I mean, Cristiano Ronaldo is pretty darn fine, if you don’t mind me saying.
He is taking over the coveted spot in the Armani Men S/S 2010 campaign from none other than David Beckham. Trend Hunter Marissa Liu recently featured Megan Fox’s campaign; does this compare?
What's Driving This Trend
- Male Grooming
- Opportunities for disruptive innovation in the male grooming industry by expanding product lines to include eyebrow waxing services.
- Celebrity Endorsements
- Incorporating celebrity endorsements into advertising campaigns can increase brand recognition and sales.
- Visual Marketing
- Utilizing visually appealing marketing strategies, such as attractive models, can attract more consumers to shop.
Who This Affects Most
- Fashion
- There is an opportunity for fashion companies to add male grooming products and services to their offerings.
- Beauty
- Beauty companies can expand their services to include male grooming services and products.
- Marketing and Advertising
- Marketing and advertising companies can incorporate celebrity endorsements and visually appealing marketing campaigns to increase brand awareness and sales.
