Now that golf has apparently been inducted into the Olympics as an official sport, I think it’s only fitting that the next logical step is to create the sport of ultimate napping. Think about it; choosing the most awkward, populated place to sleep while adding an element of danger -- be it traffic or the chance of getting accosted by a mugger -- ultimate napping is right set up to be the next big competitive event.
Seeing who can fall asleep the fastest in a construction site or sleep the longest standing up. If it does get into the Olympics, they’ll just have to devise a way of testing anyone guilty of NyQuil use.
What's Driving This Trend
- Extreme Napping
- The emerging trend of turning napping into an extreme sport offers opportunities for innovative sleep products and experiences.
- Competitive Sleep
- The rise of competitive napping creates potential for disruptive innovations in sleep tracking technology and event organization.
- Dangerous Rest
- The trend of choosing unconventional and risky locations for napping opens up possibilities for disruptive innovations in comfort and safety products for sleep.
Who This Affects Most
- Sleep Technology
- The sleep technology industry can capitalize on the trend of extreme napping by developing new sleep tracking devices and smart mattresses.
- Event Planning
- The event planning industry can benefit from the emerging trend of competitive sleep by organizing unique sleep competitions and creating immersive experiences for participants.
- Personal Safety
- The personal safety industry has an opportunity to create disruptive innovations in products that ensure the safety and comfort of those participating in dangerous resting activities.
