Brazilian model Caroline Trentini enchants for 'Wonderland' in Numero 109. Featured in the current issue of Numero, the editorial mixes elements of surrealism and fantasy with occasional illustrated cityscape backdrops.
'Wonderland' in Numero was shot by Dusan Relijn and styled by Franck Benhamou. Trentini, with vampy, dark lips and straight hair, wears dresses by Alexander McQueen, Dolce & Gabbana, Chanel, Prada and Christian Louboutin.
Implications - A large number of individuals today are pressed for time and unable to engage in activities that provide moments of relief from what is an otherwise bustling schedule. Companies would certainly benefit from being able to provide these individuals with brief relaxation from their overwhelming lives. Short moments of excitement or the unknown will appeal to individuals today who find themselves in repetitive routines.
What Makes This Trend Stand Out
- Surrealist Fashion Photography
- Fashion brands can explore surreal and fantastical elements in their brand messaging and photography to appeal to consumers seeking a break from their busy routines.
- Vampy Beauty Looks
- Beauty brands can leverage the popularity of vampy dark lips and straight hair, as seen in the editorial, to attract customers looking to experiment with their beauty routine.
- Cityscape Illustrations in Fashion
- Fashion brands can incorporate illustrated urban backdrops in their campaigns to add an artistic element and stand out in a crowded market.
Sectors Adopting This
- Fashion
- Fashion brands can draw inspiration from the surrealist and vampy elements seen in the editorial to innovate their product designs and marketing campaigns.
- Beauty
- Beauty brands can create products and campaigns that feature dark, vampy lips and straight hair styles inspired by the editorial to appeal to experimental beauty customers.
- Illustration
- Illustration artists and designers can offer their services to fashion brands to create unique and eye-catching backdrops for their campaigns, inspired by the illustrated cityscapes seen in the editorial.
