Alexandra Rubin of creative design firm Beardwood & Co has designed a seductive packaging concept for the La Seduction perfume by La Senza Fine Fragrance.
In creating the romantic packaging, Rubin drew lace floral patterns by hand and enhanced them with embossing and varnishing techniques which she applied to the cartons themselves. She did the same for the spherical glass perfume bottle and finished it off with an old school atomizer, giving it “an ultra-feminine feel.”
Key Themes Behind This Trend
- Handcrafted Packaging
- The trend of handcrafted packaging offers businesses the opportunity to create unique and personalized product experiences.
- Embossing and Varnishing Techniques
- The use of embossing and varnishing techniques in packaging design provides a tactile, high-end feel that can elevate a product's perceived value.
- Retro-inspired Design
- The revival of retro-inspired design elements, such as old school atomizers, can create a nostalgic and distinctive brand identity.
Where This Applies
- Fragrance
- The fragrance industry can embrace handcrafted packaging and retro-inspired design to differentiate their products in a crowded market.
- Fashion and Beauty
- The fashion and beauty industry can leverage embossing and varnishing techniques to create luxurious and visually appealing packaging for their products.
- Gifts and Special Occasions
- The gifts and special occasions industry can tap into the trend of handcrafted packaging to offer unique and memorable gifting experiences.
