Scuba Streetwear

The Erin Heatherton and Jacquelyn Jablonski Russh Magazine Editorial

We’ve seen bodysuits take on the fashion scene by storm, but now there’s a new kind of suit in town: the wetsuit. A loud scuba-themed getup will soon be the object du jour, as shown in the Erin Heatherton and Jacquelyn Jablonski Russh magazine spread for December.

In Issue 32 of Russh magazine, Heatherton and Jablonski pose in slick, brightly colored scuba wear and swimsuits. Click through the gallery to see more of the Russh editorial photographed by Benny Horne.

Scuba Streetwear
The fusion of scuba and streetwear fashion presents disruptive innovation opportunities for clothing designers and sportswear manufacturers.
Wetsuit Chic
The trend of incorporating wetsuits into high fashion creates disruptive innovation opportunities for wetsuit manufacturers and fashion designers.
Underwater-inspired Prints
The trend of incorporating underwater prints into everyday fashion presents disruptive innovation opportunities for textile manufacturers and fashion retailers.

Sectors Adopting This

Fashion
The fashion industry can benefit from the trends of scuba streetwear, wetsuit chic and underwater-inspired prints.
Sportswear
Sportswear manufacturers and retailers can benefit from the trend of scuba streetwear and wetsuit chic.
Textile Manufacturing
The textile manufacturing industry can benefit from the trend of underwater-inspired prints in everyday fashion.
SCORE
5.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 77%
Freshness 8%

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