Dressed in voluminous frocks and rollerblading gear model Liya Kebede for Elle Italia looks ready to take off. The editorial, shot by Alex Cayley for the Italian magazine's January 2010 issue, mixes haute couture pieces with ready-to-wear motorsport-inspired jackets and in-line skates and safety pads.
Liya Kebede wears Bottega Veneta, Balenciaga, Chanel Haute Couture, Just Cavalli, Givenchy Haute Couture, D&G, Alexander McQueen and Missoni in Elle Italia.
Implications - Subcultural movements are ideal areas to find innovative finds applicable to certain products and designs. By taking developments in these cultural niches and applying them to a commodity, companies can appeal to a broader base of consumers other than a specific subculture.
What Makes This Trend Stand Out
- Subcultural Movements
- Harnessing subcultural movements can inspire innovative product designs with broader consumer appeal.
- Ready-to-wear Motorsport-inspired Fashion
- Integrating motorsport-inspired elements in ready-to-wear fashion can create disruptive designs that cater to a wider audience.
- Voluminous Frocks and Rollerblading Gear
- Combining voluminous frocks with rollerblading gear presents an opportunity for unique fashion styles that merge athleticism and elegance.
Sectors Adopting This
- Fashion
- The fashion industry can explore subcultural movements and motorsport-inspired designs to create disruptive fashion collections.
- Sports Equipment
- Sports equipment manufacturers can experiment with integrating rollerblading gear into their products to offer stylish and functional options for consumers.
- Film and Entertainment
- Film and entertainment companies can tap into the trend of rollerblading punk proms to create fresh and visually captivating storylines and characters.
