The Storyboard Book is, as the site says, a simple idea. It’s a notebook, with each page laid out like a storyboard. There’s a box at the top and space for extra notes underneath. This is a more economical take on the classics like Moleskine, which is awesome but also awfully expensive.
At only $15 for a pack of 5 books, the Storyboard Book is a great gift for the doodlers in your life. It’s also a great gift for you, if you happen to be that doodler.
Key Themes Behind This Trend
- Affordable Storyboard Notebooks
- Disruptive innovation: Develop a line of affordable storyboard notebooks for creative professionals and artists who want to document their ideas like a movie.
- Simplifying Classic Notebooks
- Disruptive innovation: Create a line of simplified, cost-effective alternatives to classic notebooks like Moleskine, making them more accessible to a wider audience.
- Creative Gift Ideas
- Disruptive innovation: Offer unique and affordable notebooks as creative gift options, appealing to individuals looking for distinctive presents for doodlers and artists.
Where This Applies
- Stationery and Office Supplies
- Disruptive innovation: Introduce innovative notebook designs and concepts to the stationery and office supplies industry, capturing a larger market share with more affordable options.
- Creative Design and Art
- Disruptive innovation: Collaborate with artists and designers to create storyboard notebooks that cater to their specific needs, disrupting the creative design and art industry with specialized products.
- Gift and Specialty Retail
- Disruptive innovation: Create a niche market in the gift and specialty retail industry by offering unique storyboard notebooks as a distinctive and affordable gift choice.
