Mat Maitland has worked on creative campaigns for musicians such as Basement Jaxx, Goldfrapp, Michael Jackson, Simian and Beck. He is also an illustrator. Mat Maitland’s illustrations are surreal and strange. Elements are at once recognizable but when viewed together can often leave one wondering what it’s all about.
Influenced by 80s pop culture, magic, celebrity, fantasy, fashion and iconography Mat Maitland creates unique images outside his award-winning work as an art director at London-based consultancy Big Active.
Key Themes Behind This Trend
- Pop Culture Mash-ups
- Explore the trend of combining different elements from popular culture to create unique and surreal artwork, opening up opportunities for innovative collaborations and merchandise
- Surreal Illustration
- Discover the trend of creating strange and dreamlike illustrations that challenge traditional notions of art, providing opportunities for artistic experimentation and new visual storytelling techniques
- Influencer Marketing
- Embrace the trend of partnering with influential artists like Mat Maitland to create eye-catching campaigns that resonate with consumers and generate buzz for brands and musicians
Where This Applies
- Art and Design
- Explore disruptive innovation opportunities in the art and design industry by leveraging the trend of surreal pop culture mash-ups to create new and captivating artwork and merchandise
- Music
- Embrace innovative opportunities in the music industry by collaborating with artists like Mat Maitland to create visually stunning album covers and music videos that capture audiences' attention and enhance the overall music experience
- Advertising and Marketing
- Leverage the trend of influencer marketing and surreal illustration in advertising and marketing campaigns to create visually compelling content that engages consumers and promotes brand awareness
