This beautifully designed candy calendar by Spanish design studio Series Nemo was a special holiday promotional item. The candy calendar was created and given out to the studio's clients as a unique and festive greeting.
Featuring dark, milk, white and orange-flavored chocolates the candy calendar from Series Nemo isn’t an advent calendar, as there are far more than 25 chocolates arranged in the shape of a Christmas tree.
Implications - One of the most effective forms of short-term marketing for a company is seasonal marketing. By investing in new products during special times of the year (Valentine's Day, Christmas, Mother's and Father's Day), the company can benefit from a boost in purchases if they market themselves as the ultimate holiday gift. By attracting consumers to their specialty products, the company stands a good chance of attracting those same consumers to their other products.
What Makes This Trend Stand Out
- Seasonal Marketing
- Companies can benefit from boosting purchases by investing in new products during special times of the year and marketing themselves as the ultimate holiday gift.
- Unique Promotional Items
- Design studios can create and distribute beautifully designed candy calendars as a unique and festive way to greet clients during the holiday season.
- Non-traditional Advent Calendars
- Design studios can create non-traditional advent calendars, like Series Nemo's candy calendar, with more than 25 chocolates arranged in the shape of a Christmas tree.
Sectors Adopting This
- Marketing
- Companies can use seasonal marketing strategies to boost purchases during special times of the year.
- Design
- Design studios can create unique and visually appealing promotional items, like candy calendars, to impress and engage clients.
- Confectionery
- The confectionery industry can explore innovative approaches to advent calendars, like Series Nemo's candy calendar, to attract customers during the holiday season.
