‘Run of Show’ in W magazine is stylist Alex White's and photographer Craig McDean’s editorial featuring a multitude of models and looks for various Spring/Summer 2010 collections.
Models Jacquelyn Jablonski, Lindsey Wixson, Lyndsey Scott, Madisyn Ritland, Shu Pei, Katie Fogerty, Elsa Sylvan, Sara Blomqvist, Siri Tollerød and Hanne Gaby Odiele are among the many who posed in complete outfits from Rick Owens, Moschino, Anna Sui, Stella McCartney, Phil, Haider Ackerman, Balenciaga and Yohji Yamamoto for ‘Run of Show’ in W.
The groups shots can be a bit overwhelming but can you imagine styling all of those girls and putting together all of those outfits? Exhausting!
Why This Trend Is Growing
- Multiple Models
- Opportunity for fashion brands to showcase diversity by featuring multiple models in one campaign.
- Group Shots
- Opportunity for photographers to create visually stunning group shots that highlight the range of different looks in one editorial shoot.
- Complete Outfits
- Opportunity for stylists to showcase complete outfits from a range of fashion brands, providing inspiration for consumers on how to wear a variety of pieces together.
Industries Being Reshaped
- Fashion
- Multiple models and complete outfits can disrupt the fashion industry by showcasing greater diversity and a wider range of fashion choices for consumers.
- Photography
- Group shots in fashion editorials can disrupt photography by offering new opportunities for creative and visually dynamic images.
- Styling
- Styling multiple models in complete outfits can disrupt the fashion industry by providing inspiration for fashion consumers on how to create complete looks using pieces from different designers.
