Stringy Hairtography

Actress Kate Bosworth in Vogue Italia's Beauty Supplement

Greg Kadel captures actress Kate Bosworth in Vogue Italia Beauty. The blond waif takes on a monochrome look in the black and white editorial. Though there is no color to the pictures it isn’t hard to imagine Bosworth playing in the sun and sand with her stringy, damp hair and button-up white shirts and white bikini bottoms.

Modeling a short bob with blunt cut bangs Bosworth is difficult to recognize. The beauty supplement seems to be saying stringy, eye-covering hair or sleek, slicked-back dos are in.

Stringy Hairtography
Opportunity for hairstylists and salons to create innovative hair products and styles that embrace the 'stringy' hair trend.
Monochrome Look
Potential for fashion designers and retailers to capitalize on the monochrome trend and create stylish black and white collections.
Blunt Cut Bangs
Chance for hair salons and stylists to offer trendy blunt cut bangs as a disruptive innovation in hairstyling.

Industries Being Reshaped

Fashion Photography
Opportunity for fashion photographers to explore creative concepts like stringy hairtography in editorial spreads.
Beauty Products
Potential for beauty product companies to develop and market products that enhance and maintain the stringy hair look.
Fashion Retail
Chance for fashion retailers to curate collections inspired by the monochrome look featured in the editorial, offering stylish options for consumers.
SCORE
2.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 30%
Freshness 8%

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