Call it a photo op, a tradition, or an honor. Whatever you call it, everyone from Barrack Obama to Bette Midler wants to hang with Her Majesty, the Queen of England. The UK’s annual Royal Variety Performance was the perfect opportunity for just that.
The Royal Variety Performance is an event sponsored and attended by the British Royal Family. This year, the Queen and Prince Charles attended the event and watched performances from recent chart-toppers such as Lady Gaga and Miley Cyrus.
Lady Gaga gave homage to the Royal Family by appearing on stage for the Royal Variety Performance in a red latex outfit meant to be a futuristic take on the clothes of Victorian Queen Elizabeth I. The queen of avant-garde pop met with the Queen of the British Empire after the show and professed her admiration for the monarch. She said, "I was so excited and have even been practicing my curtsy."
Nothing says ‘hot right now’ like a press shot with the Queen of England. Not only is she beloved by the British people, she represents a link between tradition and modernity—a living representation of a past age who can still pose for pictures with pop sensations.
Why This Trend Is Growing
- Celebrity-royalty Collaborations
- Collaborations between celebrities and royalty offer opportunities for unique and innovative marketing campaigns.
- Fashion-inspired Performances
- Fashion-inspired performances, like Lady Gaga's futuristic take on Victorian clothing, allow for creative expression and boundary-pushing in the entertainment industry.
- Linking Tradition and Modernity
- The connection between tradition and modernity, as demonstrated by the meeting between Lady Gaga and the Queen, can be leveraged to create meaningful experiences and products for consumers.
Industries Being Reshaped
- Entertainment
- The entertainment industry can explore collaborations between celebrities and royalty to create memorable and buzz-worthy performances.
- Fashion
- Fashion designers and brands can draw inspiration from historical clothing and incorporate futuristic elements to create innovative and eye-catching designs.
- Marketing and Advertising
- The connection between tradition and modernity can be utilized in marketing and advertising campaigns to appeal to a wide range of consumers.
