Two-by-Four Thrones

Garden Chair from Stirling Tschan Commands Respect

Stirling Tschan is a designer from Berne, Switzerland who has created a chair fit for a lumberyard king. Rustic, blunt and dominatingly DIY, the chair commands respect for all anyone man enough to sit in it. Something about making a chair out of scrap pieces of wood and nails just makes a man proud.

Check out more on the Stirling Tschan designed garden chair, as well as other awesomely innovative chairs.

Implications - Modern decor has adopted the "less is more" philosophy, as consumers look for simple pieces to accent their homes that are practical, durable and adaptable to many decorative themes and motifs. With clutter and excess being daunting for the average consumer, most appreciate the value in a minimalist approach.

Rustic DIY Furniture
The trend of creating furniture pieces out of scrap wood and nails has potential for disruptive innovation in the home decor industry as consumers seek unique and sustainable pieces.
Minimalist Home Decor
The trend of 'less is more' philosophy has potential for disruptive innovation in the home decor industry as consumers seek practical, durable, and adaptable furniture pieces.
Innovative Chair Design
The trend of creating unique and practical chair designs has potential for innovation in the furniture industry as consumers seek standout, comfortable chairs.

Where This Applies

Furniture Manufacturing
Companies can explore sustainable materials and minimalist designs to meet the changing consumer preferences for unique and practical furniture pieces.
Home Decor Retail
Retailers can offer a selection of unique and sustainable furniture pieces with innovative designs to cater to the evolving consumer preferences for minimalist decor.
DIY Craft Industry
The trend of creating furniture pieces out of scrap wood and nails can spur innovation in the DIY craft industry as consumers look for sustainable and cost-effective ways to decorate their homes.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 61%
Freshness 8%

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