The Thai restaurant Cabbages and Condoms, known for their commitment to promote HIV awareness, is using Santa Claus to bring home the ‘protected sex’ message this holiday season.
Situated at the entrance is a life-sized Santa Claus--although this Santa is not sporting the usual red and white fur-trimmed suit. Instead he is "dressed all in condoms, from his head to his foot," and his beard is not "white as snow."
So it only stands to reason that if this Santa could talk, as the visitors leave the restaurant, he would be exclaiming, "Happy Christmas to all, and to all a safe-sex night!"
What Makes This Trend Stand Out
- Safe-sex Promotion
- Opportunity for companies and organizations to creatively promote safe-sex practices through innovative, attention-grabbing campaigns.
- Non-traditional Advertising
- Increase in non-traditional advertising methods, such as using unconventional costumes and locations, to reach a wider audience and generate buzz.
- Socially-conscious Marketing
- Growing consumer demand for socially-conscious marketing that supports important causes and promotes positive change.
Sectors Adopting This
- Healthcare
- Opportunity for healthcare providers to partner with non-profit organizations to advocate for and promote safe-sex practices.
- Hospitality
- Opportunity for hospitality and tourism companies to use non-traditional advertising methods to promote safe-sex practices and attract socially-conscious customers.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to develop innovative, socially-conscious campaigns that promote safe-sex practices and raise awareness about important issues.
