IT is a new brand of condom that promotes safe sex through funny innuendos, and their shirts feature a condom affixed to the shirt with Velcro.
IT t-shirts are not about promoting sex, but instead about promoting safe sex. Each shirt comes with two extra condoms, just in case. Partial proceeds from the sale of the IT t-shirts go to benefit various non-profit AIDS organizations.
According to IT, parents have been using these condom-covered t-shirts to have “The Talk.” They certainly eliminate any excuse a man would have not to use a condom!
What's Driving This Trend
- Safe Sex Promotion
- The IT brand of condoms and t-shirts uses humor and innovative design to promote safe sex and raise awareness about AIDS.
- Condom Fashion
- The use of Velcro to affix a condom to a t-shirt opens up possibilities to inculcate safe sex messaging within the fashion industry.
- Parental Education
- Condom-covered t-shirts have become a tool for parents to initiate conversations about safe sex with their children, providing an opportunity for innovative parental education programs.
Who This Affects Most
- Condom Manufacturing
- The IT brand's unique approach to promoting safe sex presents an opportunity for condom manufacturers to explore creative packaging and messaging techniques.
- Fashion and Apparel
- The condom-affixed t-shirts demonstrate the potential for incorporating safe sex messaging into fashionable apparel, thereby combining aesthetics with social responsibility.
- Education and Non-profit Organizations
- Non-profit AIDS organizations and educational institutions can leverage condom-covered t-shirts as a tool to engage in conversations about safe sex, fostering innovative educational initiatives.
