What’s up with all the Alice in Wonderland stuff that’s coming out lately? It’s probably all a big tie-in with Tim Burton’s new re-telling of the classic tale. The OPI Alice in Wonderland nail polish collection sure is. OPI has created four new Alice-inspired nail colors: Mad As A Hatter, Off With Her Red, Absolutely Alice and Thanks So Muchness!
The Alice in WOnderland mail polish consists of two reds ('Thanks So Muchness!' is our favorite) and two glitter-based colors, including the sparkly blue-hued Absolutely Alice.
What Makes This Trend Stand Out
- Alice in Wonderland Tie-ins
- Opportunities for brands to collaborate and create products inspired by the Alice in Wonderland theme.
- Glitter-based Nail Polish
- The growing demand for sparkly and glittery nail polish opens up possibilities for new product lines and innovative formulations.
- Character-inspired Nail Colors
- Creating nail polish collections inspired by popular characters can attract fans and create new marketing opportunities.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can explore the creation of character-themed collections to attract a wider customer base.
- Fashion
- Fashion brands can collaborate with nail polish companies to develop nail colors and products that complement their clothing lines.
- Entertainment
- Entertainment companies can partner with beauty brands to create limited edition nail polish collections tied to their movies or TV shows.
