Hair-Raising Updos

Radical Sky-High Hair for 'Up to You' in Vogue Nippon

The beauty editorial ‘Up to You’ in Vogue Nippon highlights sky-high hair styles by stylist Didier Malife. The creative coifs are captured by Daniel Jackson in both color and black and white.

Model trio Julia Hagstrom, Kamila Filipcikova and Sharan Kavjan all look stunning with their two-toned updos. Makeup artist Gucci Westman added strong brows and extended cat-eyes to complement the almost Elvira-like hair. ‘Up to You’ can be seen in the January 2010 issue of Vogue Nippon.

Sky-high Hair
Disruptive innovation opportunity: Develop new hair styling products and techniques to achieve extreme heights in hairstyles.
Two-toned Updos
Disruptive innovation opportunity: Create innovative hair coloring techniques and products that allow for two-toned updos.
Elvira-like Hair
Disruptive innovation opportunity: Design new hair accessories and styling tools to recreate the iconic look of Elvira in modern hairstyles.

Sectors Adopting This

Beauty and Haircare
Disruptive innovation opportunity: Develop and market new products for achieving unique and extravagant hairstyles.
Fashion and Cosmetics
Disruptive innovation opportunity: Collaborate with fashion designers and makeup artists to create a unified concept of extreme hairstyles and bold makeup looks.
Photography and Publishing
Disruptive innovation opportunity: Explore new ways to capture and showcase avant-garde hairstyles in fashion editorials and magazines.
SCORE
6.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 94%
Freshness 8%

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